ISSEY MIYAKE AND APPLE INTRODUCE ‘IPHONE POCKET’
Issey Miyake and Apple unveil iPhone Pocket, a 3D-knitted wearable accessory designed as an alternative way to carry and wear the iPhone. Debuting on November 14th, 2025, across select Apple Store locations worldwide, the limited-edition collaboration draws from the Issey Miyake concept of ‘a piece of cloth,’ resulting in a single sculptural form that fits any iPhone and expands to hold daily essentials.
Available in two versions, short and long, and in a wide spectrum of colors, the flexible ribbed knit is crafted entirely in Japan and recalls the brand’s signature pleats while offering lightness, stretch, and tactility.
all images © Miyake Design Studio, unless stated otherwise
a 3D-knitted accessory inspired by pleats and movement
Developed through close collaboration between the Miyake Design Studio and Apple Design Studio, iPhone Pocket embodies the shared principles of both brands: simplicity, craftsmanship, and playfulness. Its distinctive 3D-knitted structure is crafted entirely in Japan and reflects Issey Miyake’s long-standing research into fabric as form. The open ribbed texture recalls the signature pleats of the brand, while the flexible knit allows the piece to expand, subtly revealing its contents and creating a sense of interaction between user and object. ‘The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use,’ shares Yoshiyuki Miyamae, one of the design directors of Miyake Design Studio. ‘iPhone Pocket explores the concept of ‘the joy of wearing iPhone in your own way.’
Issey Miyake and Apple unveil iPhone Pocket
modular, tactile, and wearable
The design is offered in two strap lengths and a range of colors: lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black for the short version, and sapphire, cinnamon, and black for the long version. ‘The color palette of iPhone Pocket was intentionally designed to mix and match with all our iPhone models and colors, allowing users to create their own personalized combination. Its recognizable silhouette offers a beautiful new way to carry your iPhone, AirPods, and favorite everyday items,’ explains Molly Anderson, Apple’s vice president of Industrial Design.
Unlike conventional phone cases or pouches, iPhone Pocket proposes a fluid approach to how personal technology integrates with the body. The ribbed textile envelops the iPhone completely and can be worn handheld, tied to a bag, or draped directly over the body.
iPhone Pocket is available in two versions, short and long
designed to mix and match with all iPhone models and colors
the flexible knit allows the piece to expand, subtly revealing its contents
a 3D-knitted wearable accessory