The XTAPE1 is a newfangled tape measure that uses both tape and lasers. Produced by Chinese manufacturer Mileseey, its designers made an interesting UX choice: While the screen can display the measurement values numerically, as you’d expect…
…you can also opt to see a slightly magnified digital representation of the physical tape:



I can see the appeal for those with eyesight that isn’t what it used to be, but it seems to me there’d be a disconnect between reading the green line on-screen and marking the green laser on-workpiece.
The laser, meanwhile, can be used to take point-to-point measurements—which is frankly shocking, given the $300 pricepoint; a Leica offering with the same P2P ability runs $1,500. The question is whether Mileseey, which has only been around since 2009, can build the same reputation for accuracy as market leader Leica has.

Here’s the product demo video:
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