If there’s one thing TikTok will convince you to buy, it’s a beauty product. The cult-favorite app even has some of the industry’s best beauty brands for purchase in its exclusive store. One of our favorites? Briogeo. The brand, founded by Nancy Twine, has successfully championed “green beauty” for almost 15 years, with plant-based products that prioritize all hair types — often incorporating ingredients like algae and charcoal. While its offerings are far from a splurge, Briogeo just got even more accessible for all thanks to its major Black Friday sale, exclusively on Amazon. Yes, you read that right. From now through December 1, the brand has marked down some of its bestsellers at 40 percent off, including its Briogeo Curl Charisma Rice Amino + Avocado Leave-In Defining Crème ($10, originally $12).
This is a customer-favorite with almost 5,000 reviews, and for good reason. Your hair isn’t only left hydrated and soft, but your cuticles are sealed through its avocado oil formulation, further contributing to long-lasting hair health. And did I mention it’s made for all hair types? From the finest hair to super coily curls, you won’t be disappointed. Grab it while you can for just $10 — your hair will definitely thank you.
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Naomi Parris is the assistant shopping editor at Popsugar, based in New York. With over eight years of experience and previous roles held on the brand’s Beauty and Operations teams, she enjoys telling stories that merge fashion, beauty, and Black culture. Naomi has also lent her skillful pen to Essence Girls United, Elle, Bustle, and Elite Daily. When she’s not crafting shopping roundups, high-profile features, beauty op-eds, or trend guides, you can find Naomi behind her blog “Eli-Nay,” where she inspires readers through style guides, cultural pieces, and innovative content on her Instagram.